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AI Content Ops Workflow for Small Business: From Idea to Post in 15 Minutes

2025-11-12

AI Content Ops Workflow for Small Business: From Idea to Post in 15 Minutes

A disciplined AI content ops workflow turns scattered ideas into scheduled posts across channels in minutes. This guide shows a reusable framework you can plug into your current stack with minimal tools.

Pipeline Overview

  1. Capture: Keep a running "Ideas" list (Notion/Sheets). Add audience pains, FAQs, and wins.
  2. Outline: Use a "brief prompt" to generate titles, hooks, and bullets.
  3. Draft: Expand into a blog or script, preserving structure with H2/H3.
  4. Repurpose: Create short posts, captions, and 15–30s hooks.
  5. Schedule: Batch 1 week of posts in one sitting.

Brief Prompt (Copy/Paste)

Act as a senior content strategist. Given a target audience and pain point, produce: 5 headline angles, a 120-word hook, and an outline with H2/H3. Tone: friendly expert, slightly playful. Include 3 CTAs.

Repurpose Prompt

Turn this article into: (1) a 45s short script with 3 on-screen captions, (2) a LinkedIn post (120–180 words), (3) a 5-tweet/X thread, and (4) an Instagram caption with 5 hashtags.

Automation Ideas

  • Use a form to drop ideas into a Sheet, then a script to generate briefs.
  • Auto-append UTM params to links before scheduling.
  • Log performance to a dashboard and recycle winners quarterly.

Checklist

  • One idea → one brief → one long post → 5+ derivatives.
  • Keep tone, brand voice, and offers consistent.
  • Review weekly metrics and update your prompt library.

Grab the free "AI Content Brief" template (download link placeholder).